Introduction:
In the dynamic world of smart contracts, understanding how users navigate through the platform is essential for optimizing user experiences. User journey queries provide a powerful tool for analyzing the path users take between methods on a smart contract. By examining the time it takes for users to progress through different stages of their journey, businesses can identify potential friction points, drop-offs, and areas for improvement. In this blog, we will explore how user journey queries work and why they are relevant for businesses, using the example of a swap platform.
Analyzing the User Journey:
User journey queries focus on analyzing the funnel between methods on a smart contract. By studying the sequence of actions users take and the average time it takes them to progress through each step, businesses gain valuable insights into user behavior and engagement patterns.
Using the example of a swap platform, let's consider the user journey from the top of the funnel, starting with the "approve" method. By including this as the first step in the funnel, businesses can assess what users do after invoking the approve method and track their progression.
Relevance for Businesses: Identifying Friction and Drop-offs:
User journey queries allow businesses to identify potential friction points or drop-offs within the user journey. For instance, if out of 100 users who performed the "approve" method, 20 never proceeded to another method, this may indicate an area of concern. By analyzing the reasons behind such drop-offs, businesses can take proactive measures to improve the user experience and streamline the journey.
Improving Conversion Rates:
Understanding the time it takes for users to progress from one method to another enables businesses to optimize their conversion rates. For example, if users experience significant delays or hurdles between the "approve" method and the first swap, it may indicate potential friction or inefficiencies in the process. By reducing the time or improving the experience between these steps, businesses can enhance conversion rates and encourage users to continue their journey.
Benchmarking Against Competitors:
User journey queries provide businesses with a valuable benchmarking tool. By comparing the progression and time taken by users on their swap platform with industry leaders such as Uniswap, businesses can assess their performance and competitiveness. This comparison can uncover insights into whether more users are dropping off, highlight areas where improvements are required, and guide businesses in aligning their platform with industry standards.
Enhancing User Experience:
Optimizing the user journey based on query insights leads to an enhanced user experience. By addressing pain points, reducing friction, and streamlining the journey, businesses can provide a seamless and intuitive platform that caters to user preferences. This improved user experience fosters user loyalty, encourages repeat usage, and enhances the reputation of the business.
Illustrative Example
To visualize the user journey query and its practical implementation, consider referring to the accompanying example image below. This image showcases a sample user journey query structure, demonstrating how businesses can analyze the path users take between methods and the average time it takes for them to progress through different stages. Examining such visuals can provide a clearer understanding of how user journey queries work in practice.
Conclusion:
User journey queries provide businesses with a powerful tool to analyze and optimize smart contract experiences. By examining the sequence of actions users take and the time it takes to progress between methods, businesses can identify areas of improvement, reduce friction, and enhance the overall user experience. By leveraging insights gained from user journey queries, businesses can increase conversion rates, benchmark their performance against competitors, and ultimately drive success in the dynamic world of smart contracts.
